Coca Cola How much of a fan are you? (Questions from a college student.)

Bagheera posted on Nov 16, 2009 at 01:48AM
Hello, everyone.

Not only am I a huge fan of soda, but I'm also a PhD student conducting some brand loyalty research.

So if you wouldn't mind answering the following questions, that would be awesome!

1) Coca-Cola is your favorite soda, right? So when/how did you first become a fan of - or brand loyal to - Coke?

2) Do you buy 2 liter bottles? 12-packs? 6-packs? Etc?

3) How much Coke do you generally drink in a day?

4) How much Coke do you generally drink in a week?

5) How often do you buy Coke?

6) Describe the "personality" of Coke.

7) Now, describe your personality.

8) What do you think of Coke's current advertising efforts?

9) Please describe your favorite advertising for Coke.

And that's all, folks.

I'd really love hearing from all of you. (And you'd really be helping me out with some preliminary research!)

Thanks!

Coca Cola No risposte