I remember visiting this website once...
It was called Matthew McConaughey on 'Unbranding' From Rom-Coms
Here's some stuff I remembered seeing:
The McConaissance is real — and was carefully orchestrated by the man himself.
, Matthew McConaughey gets real about leaving his tried-and-true role as a rom-com leading man in the past for more serious roles like the
, McConaughey says, “All of a sudden. I understood, whoa, that’s become my brand.”
It was then that he made a “conscious decision” to “unbrand,” he tells the magazine.
His plan involved taking somewhat of a hiatus, which was aided by then-girlfriend (now wife) Camila Alves, who, he says, encouraged him to “do it.”
“A good woman gives a man courage and confidence — the courage to have the confidence to go and do it, to not be worried as much or consider as much what the rest of the world thinks,” he explains.
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