I don't hate it. I just don't care for it. It's basically another pointless holiday made to alleviate boredom. At least Halloween and Natale have some historical significance. Valentines giorno is just another giorno to me.
I just dont care. I don't see the purpose in holidays. They are like every other giorno of the year, so why bother calling them something else? They don't truely surve a purpose, we can say they do but they truely dont. They are pointless ritchuals. The idea of celebrateing any avarage giorno just because we like to believe its something più - something diferent - is something i just dont understand.