In today’s world of marketing, customer retention is one of the key areas which marketers tend to ignore. Everyone thinks creating new customers is the key to profitability.
Contrary to popolare belief, research shows that companies usually spend up to 3 times più on acquiring new customers than trying to retain an existing one. On the other hand, existing customers with their trust on your side spend up to 50% più on your offerings as compared to new ones. There’s also a belief that improving customer retention da a marginal 5% can result in revenue growth up to 50%.
When the stakes are that high, it’s only fair for every company to prepare a smart customer retention strategy. Let’s talk about 7 of the most effective strategies that can help te in this regard:
Interactive Onboarding Process
In so many instances, companies celebrate after acquiring a new customer (which they should) only to turn their backs on that guy & focus on getting another new customer. That’s a recipe for disaster!
It’s your responsibility from day-1 to interact with the customer, satisfy his business needs & win his trust. Train o assist them on how to use your offering, so that they get maximum return for their investment on your product/service. Maximum RoI, will always keep their trust on you.
Read the Full articolo on Wakeupsales blog
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Contrary to popolare belief, research shows that companies usually spend up to 3 times più on acquiring new customers than trying to retain an existing one. On the other hand, existing customers with their trust on your side spend up to 50% più on your offerings as compared to new ones. There’s also a belief that improving customer retention da a marginal 5% can result in revenue growth up to 50%.
When the stakes are that high, it’s only fair for every company to prepare a smart customer retention strategy. Let’s talk about 7 of the most effective strategies that can help te in this regard:
Interactive Onboarding Process
In so many instances, companies celebrate after acquiring a new customer (which they should) only to turn their backs on that guy & focus on getting another new customer. That’s a recipe for disaster!
It’s your responsibility from day-1 to interact with the customer, satisfy his business needs & win his trust. Train o assist them on how to use your offering, so that they get maximum return for their investment on your product/service. Maximum RoI, will always keep their trust on you.
Read the Full articolo on Wakeupsales blog
link