How do te get a young cat to be più friendly?

My cat is quite young, about a anno old, and she's not very friendly. She is a Tuxedo cat named Razz and is okay if te pet her but only if she wants te to. She'll jump on your lap when te lay on the couch, but if she's just sitting there and te try to pet her, she'll flinch and run away. I like to pick her up and hold her face close to mine, but she absolutely hates that. She squirms and jumps out of my arms. Razz doesn't like it at all if te get her close to your face. I want to hold her and pet her, but not only when I'm laying on my couch. How do I get her to be okay with me holding her and petting her and getting her close to my face?