Musical PR: Sony Masterworks Launches MasterworksBroadway.com

cinemedia posted on Mar 22, 2010 at 07:03PM
FOR IMMEDIATE RELEASE

SONY MASTERWORKS LAUNCHES MASTERWORKSBROADWAY.COM
A COMPREHENSIVE BROADWAY SITE “WHERE SHOW TUNES TAKE CENTER STAGE”

SITE LIVE ON APRIL 1ST – KICKS OFF WITH 30-DAY SWEEPSTAKES

SONY MASTERWORKS announces the launch of MASTERWORKSBROADWAY.COM – a comprehensive Broadway site “Where Show Tunes Take Center Stage.” A celebration and testament to America’s unique art form, MASTERWORKSBROADWAY.COM documents the history of the cast album from Finian's Rainbow (1947) to last year’s critically acclaimed Grammy® and Tony® Award-winning revival of West Side Story. The site goes live on April 1. To celebrate the launch, MASTERWORKSBROADWAY.COM will give away highly coveted prizes throughout the month in the “You Gotta Get A Gimmick” sweepstakes.

MASTERWORKSBROADWAY.COM preserves the history of music from the “Great White Way” providing a comprehensive experience for the Broadway community and its fans. The site will include a catalog of more than 400 Broadway cast recordings – together receiving over 265 Tony® Awards, 450 Tony® nominations and 27 Grammy® Awards. Elements of the site will include hundreds of never-before-seen recording session photos, a weekly blog by noted theater journalist/author Peter Filichia (Newark Star Ledger, Theatremania.com), an enormous streaming library of cast recordings, as well as podcasts with Broadway notables including Stephen Sondheim, Angela Lansbury, Bernadette Peters and others.

On the launch date of April 1st, MASTERWORKSBROADWAY.COM will begin the “You Gotta Get A Gimmick” sweepstakes during which time the site will give away a daily prize. Some of the extraordinary prizes include: A trip for two to NYC to see a Broadway show, the entire Masterworks Broadway catalog (over 275 CDs!), signed copies of Kristin Chenoweth’s book “A Little Bit Wicked” and her latest CD “A Lovely Way To Spend Christmas,” and a rare framed pigment print of Gwen Verdon from the Sony Music archives/ICON Collectibles. Every Tuesday and Friday the site will feature a prize related to the work of Jerry Herman and Stephen Sondheim respectively, including an autographed CD collection of their works. New prizes will continue to be announced throughout the month. Visitors can enter the daily drawing by visiting MASTERWORKSBROADWAY.COM and signing up for free membership.

The Masterworks Broadway catalog includes some of the most prestigious shows including South Pacific, Anything Goes, The Sound of Music, My Fair Lady, Sweet Charity, Annie, Hello, Dolly!, Fiddler on the Roof, A Little Night Music, Hair, Sweeney Todd, A Chorus Line, Hairspray, Cabaret, Avenue Q, 1776, Camelot, Nine, Gypsy, Chicago, Oliver!, The Producers, La Cage Aux Folles, The Who's Tommy and the biggest stars including Patti LuPone, Nathan Lane, Ethel Merman, Alfred Drake, Mary Martin, John Raitt, Sarah Jessica Parker, Jason Alexander, Danny Kaye, Barbara Cook, Raul Julia, Dick Van Dyke, Chita Rivera, Richard Burton, Robert Goulet, Liza Minnelli, Carol Channing, Julie Andrews, Rex Harrison, Glenn Close, Jerry Orbach, Matthew Broderick, Yul Brenner, Audra McDonald, Mandy Patinkin, Idina Menzel, Brian Stokes Mitchell, Matthew Morrison, Kelli O’Hara, Elaine Stritch, Barbra Streisand and more!

RCA Red Seal, Sony Classical, deutsche harmonia mundi, Masterworks Broadway and Masterworks Jazz are labels of Sony Masterworks. For email updates and information regarding RCA Red Seal, Sony Classical, deutsche harmonia mundi, Masterworks Broadway and Masterworks Jazz artists, promotions, tours and repertoire, please visit www.sonymasterworks.com.
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