Vivid to launch One Direction dolls
da Katie Roberts | email a friend | PrintGlobal Merchandising Services signs firm as licensee for the X-Factor finalists.
Following their appearance at the sell-out X-Factor arena tour around the UK this spring, Vivid is planning to immortalise the five teenagers as collector bambole in time for Christmas.
The Vivid team is working towards a Q4 retail launch and is already projecting sales in excess of 250,000 units in the first year.
The One Direction bambole add to Vivid's catalogue of licensed dolls, which include Justin Bieber, JLS and Take That.
“We know that One Direction are without doubt the successivo big thing on the UK boy-band scene and we know their audience is young enough to convert to strong doll sales,” commentato Emma Weber, licensing and marketing director at Vivid.
"Our belief is that the band could scale the dizzy heights of success enjoyed da Take That over 20 years fa and we’ll be doing everything in our power to secure stock availability for the upcoming Natale season as this represents a fantastic opportunity for our retailers to claw-back tween sales revenue that is often Lost to other categories.”
Vicky Kostura from RMI, which manages Global’s licensing campaigns, added: "We are delighted to have Vivid on board as our doll and accessories licensee for One Direction as they have such a strong track record of success in this area.
"We believe the band will reach a wide audience with the bambole this Natale and plan to extend with a full merchandise plan in 2012."
da Katie Roberts | email a friend | PrintGlobal Merchandising Services signs firm as licensee for the X-Factor finalists.
Following their appearance at the sell-out X-Factor arena tour around the UK this spring, Vivid is planning to immortalise the five teenagers as collector bambole in time for Christmas.
The Vivid team is working towards a Q4 retail launch and is already projecting sales in excess of 250,000 units in the first year.
The One Direction bambole add to Vivid's catalogue of licensed dolls, which include Justin Bieber, JLS and Take That.
“We know that One Direction are without doubt the successivo big thing on the UK boy-band scene and we know their audience is young enough to convert to strong doll sales,” commentato Emma Weber, licensing and marketing director at Vivid.
"Our belief is that the band could scale the dizzy heights of success enjoyed da Take That over 20 years fa and we’ll be doing everything in our power to secure stock availability for the upcoming Natale season as this represents a fantastic opportunity for our retailers to claw-back tween sales revenue that is often Lost to other categories.”
Vicky Kostura from RMI, which manages Global’s licensing campaigns, added: "We are delighted to have Vivid on board as our doll and accessories licensee for One Direction as they have such a strong track record of success in this area.
"We believe the band will reach a wide audience with the bambole this Natale and plan to extend with a full merchandise plan in 2012."
While fan have had ample time to mourn the departure of Zayn Malik from One Direction, the release of the first wave of Teen Choice Awards nominations might reopen old wounds.
Malik is competing against his former bandmates – Harry Styles, Liam Payne, Niall Horan and Louis Tomlinson – in the Fashion Choice Male Hottie category. (One Direction is also nominated in Choice Musica Group: Male and Choice Song: Group.)
This marks the first awards mostra where Malik and One Direction are up for the same award.
Keep up with your preferito celebs in the pages of PEOPLE Magazine da subscribing now.
Since their diviso, spalato in March, both sides have made a point of mentioning each other when accepting awards.
Malik, who recently debuted a new green 'do, took a moment to thank his former group – who he called the "four of the best guys that I ever met" – during the 2015 Asian Awards and Payne gave Malik a shout out at the Billboard Musica Awards.
Malik is competing against his former bandmates – Harry Styles, Liam Payne, Niall Horan and Louis Tomlinson – in the Fashion Choice Male Hottie category. (One Direction is also nominated in Choice Musica Group: Male and Choice Song: Group.)
This marks the first awards mostra where Malik and One Direction are up for the same award.
Keep up with your preferito celebs in the pages of PEOPLE Magazine da subscribing now.
Since their diviso, spalato in March, both sides have made a point of mentioning each other when accepting awards.
Malik, who recently debuted a new green 'do, took a moment to thank his former group – who he called the "four of the best guys that I ever met" – during the 2015 Asian Awards and Payne gave Malik a shout out at the Billboard Musica Awards.
