As a Televisione show, Ugly Betty has been a worldwide success. From its original columbian telenovela: 'Betty Le Fea', the mostra has spanned various international versions of this comedy. The most well known incarnation that is televised in the Western world is the US's Ugly Betty.
But what attracts viewers and fan especially to Ugly Betty per se isn't just the humour and the drama aspects of this series but the characters, storylines and situations.
These characters, storylines, situations all deal with and explore themes and concepts relating to culture and identity.
Texts are created for mass consumption da the producers, but the text and its ideas and storylines are disemminated, perceived and interpreted differently da us- the audience o be it consumers. This leads us onto Stuart hall's encoding/decoding model.
For Hall, the encoding/decoding model is a concept he originally devised where he explains that through the transmission of ideas and messages in the texts, Hall proposed three ways of Leggere and decoding texts: dominant, negotiated and oppositional. The dominant reading is where the viewer takes away that meaning from the TV mostra and accept...