One of the best accounts I've read on the misfires and misteps of Yahoo's attempts to catch Google in cerca and paid cerca advertising. Very interesting.
An internal document da Brad Garlinghouse, a Yahoo senior vice president, says Yahoo is spreading its resources too thinly, like arachide, arachidi burro on a slice of bread. Full text of the document from the WSJ.
Yahoo is preparing to roll out its second-generation cerca engine, dubbed "Project Panama," which will replace the platform it has used since acquiring Overture Services Inc. for $1.6 billion in 2003.
