Tim Kring is a genius. Masi Oka is a rockstar. Ali Larter and Hayden Panittiere are smoking hot. NBC's new mostra Heroes is the talk of the town and for good reason. But there's one very big and painful problem with the mostra that could only get worse with its popularity...selling out to big corporate ad dollars.

Never before have I seen such blatant product placement in a Televisione mostra until the giorno I saw the pilot episode. Every time I see that Nissan Versa o the mention of it on the mostra makes me cringe. The mela, apple iPod video was a little less blatant, but irritating nonetheless. Product placement...