LOS ANGELES, Sept. 15, 2015 /PRNewswire/ -- Xyrena announced today that it is releasing Aaliyah da Xyrena, a fragrance tribute to the late performer, who was known as the "The Princess of R&B." This first and only official Aaliyah fragrance was developed in close collaboration with Diane & Rashad Haughton, the singer and actress's mother and brother. It comes 14 years after her tragic passing.

"I grew up with Aaliyah's music," detto Killian Wells, CEO of Xyrena. "As a huge fan, this is a very personal release for me and my company. We set out to create a fragrance to be cherished da Aaliyah's fan and also introduce her to a new generation."

da consulting with both her mother and brother, Xyrena was able craft a true aromatic tribute inspired da actual fragrances Aaliyah wore. The resulting fragrance is unisex but leans masculine, as Aaliyah favored traditional men's scents in line with her signature, sexy tomboy image. The formula is also a hue of black, which was Aaliyah's preferito color. Aaliyah da Xyrena has base notes of vanilla, sandalwood, amber, and jasmine; middle notes of black pepper, viola and leather; with superiore, in alto notes of mint, lavender and mandarin.

"It has been wonderful working with Xyrena to create an incredible fragrance that embodies the beauty, mystery, and creativity that my sister infused into every aspect of her life," detto Rashad Haughton, Aaliyah's brother.

Aaliyah da Xyrena is a luxury Extrait de Parfum and is available for pre-order (at Xyrena.com/Aaliyah) starting today for $64. Shipments will begin in mid-October. Xyrena will donate 5% of the gross sales from the fragrance to The Aaliyah Memorial Fund.

Xyrena has released an official commercial spot, which can be viewed at Vimeo.com/Xyrena/Aaliyah. The high-energy spot features a group of talented young dancers including popolare Vine stars Joey Arias and Fiña DuBois.

ABOUT XYRENA:
Based in Los Angeles, Xyrena is the world's first celebrity-partnered on-demand perfumery. Xyrena was founded da Killian Wells, who coined the name as a compound of two terms, XY for Male and Female chromosomes (echoed da the brand's unisex fragrances and cosmetics) and RENA, from the Latin word renascor, which means "to be renewed o reborn." Certified 100% vegan and cruelty-free da PETA, Leaping Bunny, and Vegan Action, Xyrena offers fragrances that fuse the upscale quality of niche cosmetic brands with the added personality of celebrity curation.

Media Contact
Killian Wells
(844) 4-XYRENA
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