Queen's Freddie Mercury Shopping For An Image In London
by Scott Cohen


More than anything else, Freddie Mercury wants to be a legend. The vehicle for the 28 year-old "Kensington poseur" is a rock'n'roll band called Queen, and the meticolous Mercury seems to have the situation neatly in hand. He came up with the band's name, he designed their crest (combining the stella, star signs of its members), and he defines their style.

"The concept of Queen is to be regal and majestic," he told the English press early in their career. "Glamour is a part of us and we want to be dandy. We want to shock and be outrageously...