(Note: I first published this on LinkedIn. I thought fellow fan might enjoy it). Did te ever see a movie that te felt was speaking to te - one in which the character experienced something that te could relate to in your gut? o maybe te heard the lyrics to a song that captured your personal heartbreak? o maybe te saw a commercial for something te just had to have – as if someone had developed the solution to your very personal problem?

I have worked with companies on various aspects of innovation and growth for (gulp) decades. We often ask clients to describe a brand o a company...