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Manchester United to promote blockbuster films such as Deadpool at Old Trafford after forming partnership with 20th Century Fox
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Manchester United have formed a global partnership with 20th Century Fox
Club will promote firm\'s latest blockbuster movies throughout the season
Blockbusters include Deadpool, X-Men: Apocalypse and Independence Day
Striker Wayne Rooney celebrated the new venture by posing with Deadpool
Manchester United have formed a ground breaking global partnership with film production and distribution company 20th Century Fox.
The Old Trafford club will promote the firm\'s latest blockbuster movies throughout the season at their home fixtures.
Big-money releases including Deadpool, X-Men: Apocalypse and Independence Day: Resurgence will be among the films promoted on digital perimeter boards and post-match interview backdrops.
Mancheser United striker Wayne Rooney comes face-to-face with Marvel character Deadpool
Deadpool, X-Men: Apocalypse and Independence Day: Resurgence among 20th Century Fox films promoted
Wayne Rooney was among the players to celebrate the new venture, coming face-to-face with Marvel character Deadpool in a picture posted on the club\'s social media account.
United\'s group managing director, Richard Arnold, told the club\'s official website: \'This partnership is the first of its kind for the Club and 20th Century Fox.
\'Last year in the UK alone, there were well over 150million admissions to the cinema and like football, the film industry has unwavering global popularity and can be enjoyed by anyone.
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\'Both Manchester United and 20th Century Fox are leaders within our respective industries and we are delighted to be able to work with them in introducing each other to new audiences, creating unique content, such as the players\' recent encounter with Deadpool.\' 
Paul Hanneman, president of worldwide theatrical marketing and distribution, added: \'20th Century Fox is home to many of the world\'s biggest film franchises and Manchester United is one of the world\'s largest and most successful football clubs. 
Old Trafford club will promote firm\'s latest blockbuster movies throughout the season at their home fixtures
We are excited by the opportunity to combine the entertainment of film with the power of live sports and the passion that Manchester United fans have for their club and the players.
\'Together, we look forward to introducing each other to greater connections and more entertaining content that will engage film audiences and football fans around the globe.\' 
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